Single serve wine is one of the fastest-growing trends in the global drinks industry — and for good reason. Whether you're at a picnic, a concert, on a flight, or simply want one perfect glass at home without opening a full bottle, single serve wine delivers exactly what modern wine drinkers want: quality, convenience, and zero waste.

But what exactly is single serve wine — and is it any good? In this guide, we break down everything you need to know, from how it's made to why WIAG Wine in a Glass is leading the category worldwide.

What Is Single Serve Wine?

Single serve wine is exactly what it sounds like: a single portion of wine — typically 187ml, equivalent to one standard glass — pre-sealed and ready to drink. Instead of buying a full 750ml bottle and worrying about finishing it before it goes off, single serve wine gives you one perfect portion, every time.

Single serve wine comes in several formats, including mini bottles, cans, and — the most elegant option — wine served in an actual stemmed or stemless glass, sealed with a protective cover. That's the format WIAG pioneered and perfected.

Single Serve Wine vs. a Full Bottle: Which Is Better?

This is one of the most common questions we hear. The honest answer depends on your situation — but single serve wine wins in more scenarios than most people expect.

Situation	Single Serve Wine	Full Bottle
You want just one glass	✓ Perfect portion, no waste	✗ Rest of bottle goes off
Outdoor events & picnics	✓ No glass, no corkscrew needed	✗ Fragile, needs equipment
Gifting & variety packs	✓ Mix varietals, try different wines	✗ Locked into one wine
Dinner party with 6+ people	✗ Bottles work out cheaper	✓ Better value at scale
Travel & on-the-go	✓ Lightweight, portable, sealed	✗ Heavy, breakable, restricted
Shelf life unopened	✓ Up to 18 months	Similar

Why Wine in a Glass Is the Best Single Serve Format

Not all single serve wine is created equal. Cans can affect the taste. Mini bottles still require a glass. Pouches aren't exactly elegant. Wine in a glass — the format WIAG pioneered — solves all of these problems at once.

WIAG's Wine in a Glass is pre-filled into a real stemless or stemmed wine glass, sealed with a hygienic film cover, and ready to drink the moment you peel it open. No pouring. No cork. No corkscrew. Just premium wine, in a beautiful glass, exactly when you want it.

Where Can You Use Single Serve Wine?

The beauty of single serve wine is its versatility. Here are just a few occasions where WIAG Wine in a Glass shines:

Picnics & Outdoor Events

No glass to carry. No bottle opener needed. No worrying about breakage. Just peel, sip, and enjoy. WIAG is perfect for park picnics, beach days, outdoor concerts, and festivals where traditional bottles aren't practical — or aren't allowed.

Weddings & Corporate Events

Single serve wine is a caterer's dream. Pre-portioned, elegant, and consistent — every guest gets the same perfect pour. WIAG is used at events across Australia, the UK, Europe, and Asia for exactly this reason.

Restaurants & Hospitality

Offering wine by the glass without opening a full bottle? Single serve wine eliminates waste, ensures consistency, and lets venues offer a wider variety without the risk of a bottle going to waste.

At Home

Perhaps the most common use case. You come home after work and want one glass of Shiraz — not to commit to a whole bottle. WIAG lets you do exactly that, and the rest of your 12-pack stays perfectly sealed until you're ready.

Travel & Gifting

WIAG ships globally. Whether you're sending a gift to a friend in France, stocking up before a long-haul flight, or treating yourself on a holiday, single serve wine travels beautifully.

Is Single Serve Wine Good Quality?

This is the most important question — and the answer is yes, absolutely. The wine inside WIAG glasses is exactly the same premium wine you'd find in a full bottle. The sealing technology used preserves freshness and flavour for up to 18 months without the need for preservatives beyond what's used in standard winemaking.

The misconception that single serve means low quality comes from early, lower-grade products in the market. WIAG was founded specifically to challenge this perception — proving that single serve wine can be just as sophisticated, varied, and delicious as any bottle from a top producer.

Frequently Asked Questions